An Interview With Lens FX – A Professional Grade Photo Editing App

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Have you always wanted to give your pictures the Hollywood look and make it stand in the crowd? Lens FX by BrainFeverMedia will help you exactly do that along with all the breath-taking filters and sharp effects. We spoke to the developer James Grote and he explained in depth about the development process of this App and how he turned it into reality. Also, he gave some important view points for the upcoming developers.

1. How did you conceive the idea for LensFX?

Growing up, I was obsessed with dinosaur and Godzilla movies. This inspired me to create an app that would allow me to create new worlds of dinosaurs with my photos. LensFX is designed to make it easy to drop dinosaurs and effects into your photos. While simple to use, I put a lot of work into making the effects very realistic so they don’t just look like stickers or overlays.

2. Can you tell us more about the photo editing features in this App?

While other apps let you put simple stickers on your photos, LensFX goes several steps further with unique editing controls such as fog, opacity, blur, etc. These custom controls bring a look of incredible realism and cinematic quality. Once again, I’m inspired by movies with their incredible effects.

3. What are the challenges you faced during the App’s development?

The biggest challenge was making the dinosaur and effect layers look realistic when blending with photos. I spent a lot of time rendering each dinosaur pose with careful lighting and shadows to best blend into a photo. I modeled typical lighting situations such as natural sunlight so the effects work great on outdoor shots.

4. How has the user feedback been so far? Are they happy with the game’s pricing?

User feedback has been incredible. In addition to great reviews and comments, I’m just amazed by the incredible artwork people create. Search Instagram for #LensFX and you’ll see what I mean.

5. What has been your marketing strategy? What marketing techniques do you use to promote your App in this heavily competitive application space? 

As an indie developer, my primary marketing strategy is through social media posting. Posting my own edits and featuring other’s creative shots allows me to showcase the possibilities of what can be created with LensFX, and hopefully to inspire others to create their own worlds.

6. Do you have any other Apps lined up for the future?

I’m constantly improving all of my apps. Right now I’m working on an update for AlienSky, another of my fun effects apps, making it even easier to add space objects to your photos.

7. Lastly, what advice do you have for aspiring developers?

Never stop doing what you love. I’ve been making my apps for 10 years now which has been an amazing experience. I love creative art so I’m using my apps constantly which is really important to understanding what works and what could be better.


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