We had the pleasure to sit down for an interview with Alex Genadinik who has built Apps that have garnered over 2 million installs till date. His Apps are business centric teaching people how to write business plans, marketing and raising money. He also has a successful course on Udemy teaching new App developers on how to grow an App business. Here’s our interview:
1. How did you even come up with the idea? You just wanted to help people to start a business? What is the vision?
This app is one fourth of my 4-app business series that covers business ideas, business planning, marketing and fundraising. All apps can actually be found here: https://www.problemio.com/business/business-apps.php
The first idea and the main app was the business plan app. It had over 1,000,000 downloads, but Google Play took it down recently for a reason I didn’t quite understand, and I had to re-launch that app fresh.
2. How did you manage to get 500K downloads? How long did it take?
Overall, I had about 2,000,000 downloads across my apps and it took a few years. Most of the downloads came from ASO (90% of the downloads) and some came from publicity and social sharing. I actually document all this in my online courses on apps and publicity. Here is a page with discounts to all my courses: https://www.problemio.com/courses.html
3. What is your #1 marketing strategy?
ASO (App Store Optimization) was by far the most effective strategy. This app ranks near the top for the search “business” and is #1 for “business ideas” in Google Play. Secondary marketing strategies had far worse results. And social media resulted in nearly no downloads.
4. Do you invest a lot of time into marketing Entrepreneur Business Ideas – Tools and Tutorials or are you spending time on newer projects?
In the beginning, I did invest a lot of time into these apps, but now I focus on my courses that I mentioned full time. I also write books with one of the books being the top book on app business and marketing. Here is that book: https://www.problemio.com/books/mobile-app-marketing-book.php
I also focus on doing my business coaching: https://www.problemio.com/business/hire-business-coach.php and my course licensing business: https://www.problemio.com/udemy/white-labeling-or-buying-udemy-courses.html
A lot of the courses, books, and coaching came right from my experience working on these apps because the 4-app business series was where my current business started.
5. Which tools do you think are absolutely essential for App developers who have multiple Apps? How do you track reviews and what do you think about ReviewsCollect?
For me, StackOverflow, while not a tool, was the single most helpful tool. Also, now I hire freelancers to teach me new programming techniques so I don’t have to waste time learning it. It just helps me move faster. I don’t really track reviews on the apps since they are generally good. But ReviewsCollect is interesting for app developers. I might feature it in my courses for app developers.
6. Lastly, what tips would you like to give to budding App developers? Is it still the gold rush it once used to be?
New apps should be really unique and extra cool. The time for boring and non-inspiring apps is gone. Make something great.